'Coming Soon' and the Fear of Missing Out.
This forward-thinking approach aims to cultivate excitement, amplify anticipation, and generate substantial demand even before your home officially hits the market.
The "Coming Soon" phase initiates a well-orchestrated sequence of events, commencing with the listing's entry into the Multiple Listing Service (MLS) as "Coming Soon." This strategic move serves as a prelude, alerting the extensive network of over tens of thousands of members belonging to the Houston Association of Realtors about the impending availability of your home. By teasing the property's upcoming debut, this tactic ignites curiosity and engages a vast pool of potential buyers and agents who are members of this influential association.
To further amplify the pre-market buzz, Jill employs a multifaceted approach. An email blast is meticulously crafted and distributed to the expansive network of over 1,300 BHG Gary Greene Realtors, providing them with a sneak peek of your home well before it officially becomes active on the market. This targeted communication not only leverages the power of a vast realtor network but also fosters a sense of exclusivity among industry professionals, creating a network effect that propels the anticipation surrounding your property.
Harnessing the ubiquitous reach of social media platforms and internet advertising, Jill strategically orchestrates numerous posts and promotions during the "Coming Soon" phase. This digital blitz serves to maximize visibility, reaching a diverse audience of potential buyers who frequent online platforms. The strategic use of engaging visuals, enticing property highlights, and exclusive details creates an online spectacle, feeding into the FOMO phenomenon and leaving a lasting impression on the minds of prospective buyers.
By integrating the "Coming Soon" strategy into her marketing playbook, Jill Wente not only pioneers a fresh and innovative approach to showcasing homes but also taps into the emotional undercurrent of FOMO. This strategy positions your property as a coveted and exclusive commodity, compelling potential buyers to act swiftly, lest they miss out on a unique and desirable opportunity. In doing so, Jill not only generates heightened interest but sets the stage for a dynamic and competitive market entry, ultimately optimizing the selling potential of your home.
